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First things first: What is a sponsor?
It's often the line manager or the head of management development / learning etc. S/he's usually the person responsible for paying the bill at the end of the day.
Here are some good practices from our experience:
- Hold a 3-way conversation between sponsor, client and coach
- Check what the person wanting coaching has heard your feedback on their performance
- Ask for a mid-term review to be conducted half way through the planned coaching sessions
- Ask yourself: 'what do I want from this coaching?' and share your answer
In my opinion the best sort of sponsor is one who:
- Offers comprehensive and considered feedback to the person wanting coaching
- Understands what coaching is and isn't and informs him / herself where necessary
- Respects the confidentiality agreement between the coach and the client
- Shares what s/he wants from coaching
- Supports the coaching by being available, listening, being patient and constructive when s/he is trying new ideas, offering feedback etc.
- Encourages reviews of the coaching process
If you're a sponsor and want to discuss any questions contact us.
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