From: kim@coach2joy.freeserve.co.uk
Sent: 29 June 2006 14:36
To: info@gregorycoaching.com
Subject: How to buy coaching - Coaching Insights June 2006
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How to buy coaching - Coaching Insights June 2006
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Welcome to June's Coaching Insights. In this issue:

• How to buy coaching
• A bit of Zen Buddhism
• Can you help me?

How to buy coaching - "Find the right partner and work alongside each other."

Back in March 2004 the Chartered Institute of Personnel and Development (CIPD) produced an article in their “How to…” range and they focussed their efforts on buying coaching. Here are their thoughts – interspersed with my own comments and experience.

Step 1 - Identify the purpose of the coaching programme. It’s so obvious and so important. You’re about to invest your time and money into a personal development initiative – what exactly are you hoping to get out of it? How will you know you’ve been successful? What would look like success but would actually be a disappointment? What's the context within which the coaching is sitting?
Step 2 - Select the coach(es). In a recent CIPD survey nearly half the respondents commented that they had serious difficulties finding the right coach. Here are some questions they recommend and I would reinforce:

  • What training have you undertaken to call yourself a coach? [My answer? I have recently submitted my coach specific training record to the International Coaching Federation (ICF) and listed over 150 hours of coach specific training. This excludes 60 hours of psychometrics, EFT etc.]
  • What experience of coaching have you; and at what level? [My answer? I’ve been coaching for 8 years; and I focus mainly on Directors, MDs and “would-be” Directors].
  • How have you gained your understanding of organisational dynamics? [My answer? 15 years in HR leadership roles plus MBA and ten years running my own business working across most sectors].
  • Do you have your own coach / supervisor; and what are their credentials? [My answer? Yes – ICF qualified].
  • Have you undergone your own counselling? [My answer? Yes. I absolutely subscribe to the view that coaches have a duty to address their own issues so that they don’t get in the way of their clients’ development and progress. It's my avowed intention to be 100% present with clients.]

    Step 3 – Manage the process.

  • Set the agenda. The best coaching interventions happen when the line manager is engaged appropriately – not so close that s/he wants to know the content of the discussions; and not so removed that they scarcely know the coaching is happening. I made a conscious decision recently that I will only coach individuals once I’ve had considered input from their sponsor / line manager. What are your aspirations for this individual? How do you see her now? What support are you willing to offer him? Whilst I’ve always regarded this as “best practice” I’ve changed its status to “essential practice”.
  • Balance confidentiality and feedback. It’s essential for all parties to discuss how they’re going to balance the coach's and client’s need for confidentiality with the organisation’s need for feedback. In my experience the most important issue here is to be willing to acknowledge and understand the different needs; and endeavour to get them met – with integrity. Where there's a will there is a way.
  • Evaluate the coaching. As Stephen Covey says, “Begin with the end in mind”. Agree the objectives and the success / failure criteria upfront. Keep them in mind throughout the coaching. Refer back to them – preferably with the line manager – towards the end of the coaching programme. Look for external perspectives on progress – perhaps through 360-degree feedback.
  • Present coaching accurately. Occasionally people regard coaching as something only offered to poor performers. This is a peculiarly British perspective and an old-fashioned one at that – and it still lingers on in some people’s minds. Most of my time is spent with successful, strong performers wanting to achieve more. Make sure that people know this is what most coaching is about. If they still hold onto the view that coaching is a remedial activity, give them the opportunity to experience quality coaching. Contact us to arrange a trial coaching session.
  • Check the individual’s willingness to engage and change. Sometimes people will say “I want to change!” when actually what they mean is “I want things to change (but I don’t want to have to work at it)”. People can do remarkable things – if they really want it enough. Explore what investment they're really willing to make in themselves. This can be tricky because sometimes they're even not being completely honest with themselves.

    The CIPD concludes its article with the comment, "We would strongly advise organisations to manage all of the above areas themselves and not reply on their suppliers". This sounds like painful experience speaking! As you might expect, I have a slightly different perspective on this - "Find the right coaching partner and work alongside each other to address these issues. You'll all achieve so much more".

    A bit of Zen Buddhism

    The person who is a master
    in the art of living
    makes little distinction between
    their work and their play,
    their labour and their leisure,
    their mind and their body,
    their education and their recreation,
    their love and their religion.
    They hardly know which is which.
    They simply pursue their vision of
    excellence and grace in whatever they do,
    leaving others to decide whether
    they are working or playing.
    To them, they are always doing both.
    -From the Zen Buddhist text

    Can you help me work locally too?

    Many of you will know that I currently spend much of my working week in London and I hope to continue doing that. For personal reasons I’m now looking to work locally too. If you have contacts in the Surrey / Sussex area who might be interested in hearing from an executive, life or parent coach, please forward my details to them or contact me to discuss the best way forward. Thank you. Your recommendation is how we grow.


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